Groundspeak®

About

Learn about the Groundspeak team:

Videography and Editing by Ryan K. Adams
Music written and performed by Sean Boots

Mission

Groundspeak's mission is to inspire outdoor play using location-based technology. We are committed to:

  • Building location-based tools that inspire real world discovery and global play
  • Providing and enhancing outdoor experiences
  • Supporting parks and outdoor recreational areas (often through Cache In Trash Out)
  • Educating about GPS and other location-based technologies
    (through the GPS Adventures Maze and partnerships)
  • Bringing online communities together in physical locations

History

In May 2000, the U.S. government turned off Selective Availability, a feature which limited the accuracy of GPS signals for civilians. Within 24 hours, Dave Ulmer placed the first geocache (at that time called a "GPS Stash") and posted its coordinates online. Within three days, two people used their own GPS receivers to find the container and shared their experiences online.

Four months later, Jeremy Irish began Geocaching.com as a listing site to support the hobby. He was soon joined by Elias Alvord and Bryan Roth, who he worked with in his "real job" at a late 90's dot-com era startup. The three men were inspired by the ways in which location-based technology could enhance outdoor recreation. They founded Groundspeak Inc. to explore this matter and manage Geocaching.com. The founders obtained initial funding for the site from the sale of 144 donated geocaching t-shirts.

In the years since its founding, Groundspeak has continued to develop tools that leverage technology to create unique adventures in the real world. The company's product portfolio expanded to include Waymarking.com in 2005 and Wherigo.com in 2008. Groundspeak is a privately held company in Seattle, Washington.

Learn more about the history of geocaching.

Our Team

The Groundspeak team is made up of over 40 employees, affectionately known as the Groundspeak Lackeys, who focus on website development and design, software development, game creation, network and systems administration, customer service, community and volunteer relations, finance and accounting, HR, marketing and business development. And to top it all off, 400+ exceptional geocaching volunteers dedicate their time in support of the overall needs of the community. Whew!

Our Founders

Jeremy's Lackey Icon

Jeremy Irish: CEO/President/Co-Founder

Jeremy is the President and CEO of Groundspeak. Jeremy launched Geocaching.com in September 2000 as the first official website for the geocaching hobby. Prior to this he was a member of the US Air Force working as a Cryptologic Linguist in the Mandarin language. He has also worked as a project manager, technologist, ecommerce developer and web developer for a number of companies including General Electric. Jeremy continues to be deeply involved in the various projects at Groundspeak.

Elias' Lackey Icon

Elias Alvord: Vice President/Co-Founder

Elias manages the technical infrastructure for the company. Elias attended Northeastern University and has a background in both Electrical Engineering and Computer Science. He has been designing networks and telecommunications systems for over 20 years and has expertise in server hardware technology, database management and scalability, and multiple programming languages. Elias and his wife are passionate supporters of the arts community in Seattle.

[Bryan's Lackey Icon]

Bryan Roth: Vice President/Co-Founder

Bryan is responsible for business development and legal affairs. He also manages the trackable item program, promotions, community relations and advertising for Groundspeak. Bryan graduated from Binghamton University in New York and Emory Law School in Atlanta. He met his wife and adopted son Dylan at a geocaching event in 2001 (GC26D6) and they have since added a baby boy to their family.

Groundspeak Lackey Icons

Our Partners

Groundspeak partners also include geocaching organizations, retail distribution partners, park systems and you!

If you are interested in partnering with Groundspeak please email bizdev@groundspeak.com.

Minotaur Mazes

Minotaur Mazes' GPS Adventures introduces maze visitors to the world of navigation and geocaching, opening the door to new and enriching life adventures.

Magellan CITO Sponsor

Magellan is the Cache In Trash Out sponsor, providing ongoing support of geocaching and the worldwide effort to keep the environment litter-free.

Ranger Rick's Geocache Trails

A partnership with the National Wildlife Federation to encourage parks departments and the public to create trails with a series of branded caches and a fun passport to stamp along the way.

GEICO - Find The Gecko

A sweepstakes to enter to win 1 of 20 GPS devices from Magellan, and a giveaway of 9,000 custom GEICO Gecko trackables.

Timberland Trail of Heroes

A promotion throughout Europe to encourage the discovery of new geocaches and chances to win cool Timberland gear.

Dinosaur TrainPBS Kids

PBS/Dinosaur Train

Special Dinosaur Train themed geocaches were hidden by PBS stations throughout the U.S., featuring fun dinosaur facts.

Expedia

A U.S. promotion in which thousands of custom Expedia trackable tags could be found and redeemed for $50 discounts at Expedia.

Girl Scouts

As part of their 100th anniversary celebration, Girl Scouts and Geocaching.com have introduced a new Geocaching badge for Girl Scout Juniors. Badge requirements are available through council stores.

David Garrett

A global promotion with 1,500 custom trackable tags and chances to win great audio equipment prizes.

Project A.P.E.

A partnership with 20th Century Fox to place movie artifacts inside geocaches around the world.

Jeep 4x4

Three years of U.S. promotions in which Jeep Travel Bugs were released into geocaches as part of photo contests and chances to win new Jeeps.

Unite for Diabetes

A global campaign with custom Travel Bugs and Geocoins to promote the UN’s recognition of World Diabetes Day.

ARTSCrush: Geocrush - The Art of the Treasure Hunt

A partnership to encourage creative and artistic geocaches in support of the Seattle arts community.

Geocache with Rails to Trails Conservancy

A partnership to encourage the mapping of the trail system.

Geocaching with Garmin

A UK promotion with a photo contest, custom Geocoins, and prizes.

Garmin County Caching

A photo contest with chances to win travel prizes.

Garmin - It's Out There

A promotion with special geocache finds and sweepstakes for travel prizes and gear.